top of page

Razing the Standard of Energy Drinks

Dr Francesca Alves, PhD


Energy drinks have surged in popularity over the past few decades, becoming a ubiquitous supplement for both physical and mental performance. However, many of these beverages, marketed as quick fixes for fatigue, are just loaded with excessive caffeine, sugar, and artificial dyes—essentially the perfect combination for a rapid spike followed by a crash. To provide an energy boost with sustained performance and enhanced recovery, RAZE has created the next generation of energy drinks that tackle several pillars of performance.


Now, no one is saying caffeine doesn’t work. Several meta-analyses (studies compiling results of studies) have demonstrated the performance-enhancing capacity of caffeine for both mental and physical (endurance and strength) performance [1, 2]. However, the effects of caffeine are acute and subside after several hours, often leaving consumers dehydrated and fatigued after an intense bout of exercise. A smart energy drink, like RAZE Energy, integrates caffeine to boost energy with electrolytes to maintain hydration and BCAAs to facilitate recovery.


Dehydration and electrolyte imbalance is an underestimated cause of fatigue and impaired performance. When the body is dehydrated, the overall blood volume decreases, causing compensatory increases in heart rate to maintain blood pressure [3]. This reduction can impair the delivery of oxygen and nutrients to the muscles, which are necessary for energy production and efficient muscle function. Without adequate oxygen and nutrients, muscles can become fatigued more quickly. Dehydration also often leads to an imbalance of electrolytes, such as sodium, potassium, and calcium, which are critical for muscle function. These electrolytes are involved in the transmission of nerve signals and muscle contractions [4]. An imbalance can disrupt these processes, leading to muscle weakness and fatigue.

A well-hydrated athlete with caffeine will be capable of maximum performance. 


But with higher intensity exercise, recovery becomes an essential factor for continued success. That’s why RAZE Energy also includes Branched-Chain Amino Acids (BCAAs), which are a group of three essential amino acids: leucine, isoleucine, and valine, known to exert beneficial effects for decreasing exercise-induced muscle damage and promoting muscle-protein synthesis [5]. The recovery-enhancing effect of RAZE Energy drinks goes well beyond the quick fix of average energy drinks, making it the ideal choice for people who want to sustain and maintain energy for the long term.

References

1. Chen, B., et al., Effect of caffeine ingestion on time trial performance in cyclists: a systematic review and meta-analysis. J Int Soc Sports Nutr, 2024. 21(1): p. 2363789.


2. Wu, W., et al., Effects of Acute Ingestion of Caffeine Capsules on Muscle Strength and Muscle Endurance: A Systematic Review and Meta-Analysis. Nutrients, 2024. 16(8).


3. Watso, J.C. and W.B. Farquhar, Hydration Status and Cardiovascular Function. Nutrients, 2019. 11(8).

4. McKenna, M.J., The roles of ionic processes in muscular fatigue during intense exercise. Sports Med, 1992. 13(2): p. 134-45.


5. Shimomura, Y., et al., Exercise promotes BCAA catabolism: effects of BCAA supplementation on skeletal muscle during exercise. J Nutr, 2004. 134(6 Suppl): p. 1583s-1587s.

bottom of page